Most privacy policies are written to protect the organisation publishing them. This one is written to be understood. It explains in ordinary language what happens to your information when you visit this website or send an enquiry — what is collected, why, who else is involved, how long it is kept, and what you can require us to do with it. Where something is not settled, it says so.
What This Policy Covers
This policy applies to this website and to enquiries sent through it. It covers two quite different kinds of information, worth separating from the outset because they work differently.
The first is information you actively give us — your name, contact details, and whatever you write in an enquiry. You know you are handing it over, because you type it in and press a button. The second is information collected automatically while you browse, through cookies and analytics. You do not type that in and it does not identify you by name, but it is still data about your visit and it is still covered here.
Information You Give Us Directly
When you send an enquiry through this website you are asked for your name, an email address, a contact number, your postcode, a subject line, and a description of what you want. Some fields are required and some are optional; the required ones are marked as such on the form itself.
Each exists for a practical reason rather than to build a profile of you. Your name lets a reply be addressed to a person. Your email address is the channel a reply comes back on. A contact number matters because arranging a home visit involves a short conversation about access and timing. Your postcode establishes whether the service covers your area at all — without it, nobody can answer your question.
What you write in the description box is up to you. If you mention something about your teeth, your dental history or your health, that is treated as part of your enquiry. Include what is relevant to your question and no more: there is no need to send medical records, and never any reason to include payment card details. Nothing on this website asks for card information, and any message that does should be treated as suspicious.
Why We Collect It, and on What Basis
The purpose is narrow. Information sent through an enquiry is used to respond to that enquiry. The consent statement on the form itself makes this explicit: by submitting it you agree that we may contact you using the details you have supplied, and that those details will be used in relation to that specific enquiry.
Under UK data protection law, any organisation handling personal data must have a lawful basis — a proper reason recognised in law, not simply a desire to have the information. Where you have filled in a form and agreed to be contacted, the basis is your consent, and you can withdraw it at any time. Where information is needed to arrange something you asked for, the basis is that it is necessary to take steps at your request.
Consent given for one purpose does not extend to others. Agreeing to be contacted about your enquiry is not agreement to receive marketing, and it is not agreement for your details to be passed to anyone else for their own purposes.
Cookies and Website Analytics
A cookie is a small text file a website places on your device so it can recognise that device on a later visit. Some are necessary for a site to function; others exist to count and understand visits.
This website uses Google Analytics to understand how visitors move around it, and Analytics sets cookies to collect that information. What it produces is aggregate and statistical — which pages are read, how people arrive, how long they stay — rather than a record of you personally.
Two specific points are worth stating clearly, because they materially affect what this means for you. The data collected through analytics is processed anonymously, and the data-sharing element has been disabled. No other Google services are used in combination with these analytics cookies.
If you would rather not be counted, you have control that does not depend on us. Every major browser lets you block or delete cookies, and most offer a private mode that discards them on closing. Blocking analytics cookies will not stop you reading this site or sending an enquiry.
Who Else Handles Your Information
Personal data submitted through this website is stored on this website's own database. No separate copies are held elsewhere.
Like every website, this one is hosted by a third party, which necessarily means the hosting provider's systems hold the data physically. The published position is that the webhost used is certified and compliant with data protection requirements. A hosting provider in this role acts as a processor: it stores and secures information on our behalf and does not use it for its own purposes.
Beyond the hosting provider and the analytics service described above, your information is not sold, rented, traded or passed to third parties for their own marketing. Information would only ever be disclosed where the law required it, not as a matter of routine.
How Long Information Is Kept
The general principle in data protection law is that personal information should not be kept for longer than it is needed for the purpose it was collected for. Once an enquiry has been dealt with and a reasonable period has passed, there is no legitimate reason to hold the details indefinitely.
This site does not currently publish a fixed retention period expressed in months or years, and we are not going to state one here that has not been confirmed, because an invented figure would be worse than none. What we can tell you is the principle that applies and the practical remedy available to you: if you want your information removed sooner, you can ask for it to be erased, and that process is described below.
Keeping Information Secure
Information submitted through this website is stored on the site's database, with hosting provided by a certified and compliant provider. The enquiry form includes a security check designed to filter out automated submissions.
It would be dishonest to describe any system as impossible to breach, and this policy will not claim that. What can be said is that information is not distributed across additional copies or handed to third parties for their own use, which limits the number of places it exists at all.
There is something on your side of this too. Use an email address you control and check, and be alert to messages asking for card details or passwords — nothing here will ever ask you for either.
Your Rights Over Your Information
UK data protection law gives you rights over information held about you. These are not favours and you do not need to give a reason for exercising most of them.
The right to see what is held
You can ask for a copy of the personal data held about you. Where a request of this kind is made, a confirmation email is sent first so that the request can be verified as genuinely yours — a sensible protection, since otherwise anyone could request your data by claiming to be you. Once confirmed, the data is compiled into a file and sent to you for download. That download link is time-limited and expires after a set period, so retrieve it reasonably promptly.
The right to have information corrected
If something held about you is wrong or incomplete, you can ask for it to be put right. A confirmation email is again sent to verify the request before the correction is handled.
The right to have information erased
You can ask for your data to be removed. As with the other requests, a confirmation email is sent first to verify that the request came from you. Once confirmed, the request is added to a queue for review and action. Where erasure is completed, a reference token is issued for your records — worth keeping, since it is your evidence of what was requested and when.
The right to withdraw consent
Where information is held because you agreed to be contacted, you can withdraw that agreement at any point. Withdrawing consent stops future use; it does not undo contact that has already taken place.
The right to complain
You can raise a complaint about how your information has been handled, and a request of this kind follows the same confirmation process before being passed for review. You also have the right to complain to the UK's data protection regulator, and that right exists independently — you do not need permission to use it, and you do not have to exhaust any internal process first.
Children and Young People
This website and the service it describes are aimed at adults. The enquiry route is not designed for use by children, and information should not be submitted through this site by or about a child.
If you are a parent or guardian and believe a child has sent personal information through this website, ask for it to be erased using the process described above and it will be handled in the same way as any other erasure request.
Changes to This Policy
This policy may be updated — because the law changes, because the website changes, or because something needs stating more clearly than it was before. Changes take effect from the point they are published here.
Nothing in this policy should be read as reducing rights you hold under UK data protection law. Where a statement here appears to conflict with those rights, the law prevails.
Getting in Touch About Your Information
This website does not currently publish a direct email address, telephone number or postal address. That is a genuine gap rather than an omission from this page, and we would rather point it out than list a route that goes nowhere.
The available route is the enquiry form on the home page, and the contact page explains how that works and what to include. If you are writing about your data specifically — a request to see it, correct it, or have it erased — say so plainly in your message, so it is recognised for what it is rather than treated as a general enquiry.
You do not need our cooperation to exercise your rights. If you are unhappy with how a request has been handled, or cannot get a response, you can approach the UK's data protection regulator directly. Using it costs you nothing. The terms and conditions page covers the separate question of the basis on which this website is provided.