These terms govern your use of this website. They are written in plain English rather than legal shorthand, because terms nobody can read protect nobody. They cover the website itself — how it may be used, what its information can reasonably be relied on for, and where responsibility sits. They are not the terms of any treatment: anything to do with appointments, payment or the service itself is agreed separately and directly.
Agreeing to These Terms
By using this website you accept these terms. That includes simply reading it — you do not have to send an enquiry or tick anything for them to apply. If there is something here you are not willing to accept, the appropriate response is to stop using the site.
Acceptance is not an empty formality. It means you understand that this site is an information resource rather than a substitute for professional advice, that its material is provided in good faith but without guarantee, and that you take responsibility for decisions you make after reading it.
Who May Use This Website
This website and the service it describes are intended for adults. It is not designed for use by children, and information should not be submitted through it by or about a child.
You should only use this site if you can enter into a binding agreement on your own behalf. If you are browsing for somebody else, nothing here commits that person to anything, and no arrangement can be made for them without their own involvement.
How You May Use This Website
You are welcome to read this site, use the information on it to inform your own decisions, print or save pages for your personal reference, and share links to it. None of that requires permission.
What is not acceptable is conduct that damages the site or affects other people's use of it: attempting unauthorised access to the site or its systems, introducing malicious code, using automated tools to scrape or copy content in bulk, interfering with normal operation, misusing the enquiry route with false or abusive submissions, or copying material and presenting it as your own.
These are ordinary conditions rather than an attempt to restrict normal reading. If your use of the site is what any reasonable visitor would do, none of it affects you.
The Information Published Here
Content on this site is prepared carefully and published in good faith. It is general information about a cosmetic treatment, written for a general audience, and it is exactly as accurate as we can make it at the time of writing.
It is not personal advice. Nothing here is dental or medical advice, and nothing on this site can tell you whether a treatment is appropriate for you. That depends on the condition of your teeth and gums and on your dental history, and can only be established by a qualified clinician who has examined you.
Information can also go out of date. What is offered, what a package contains and the areas covered may change without this site updating at the same moment. Where something matters to your decision, confirm it directly. If you have any concern about your dental health, speak to your own dentist.
Availability of the Website
This site is provided as and when it is available. It may be interrupted for maintenance, technical problems or reasons outside anyone's control, and pages may be changed, moved or withdrawn at any time without notice. No commitment is made that it will be available continuously or without fault, and there is no obligation to keep any particular page published indefinitely.
Ownership of Content
The content of this website — the text, the layout and design, the branding, the logo and the images — is protected by intellectual property rights and belongs to the business operating this site or to whoever has licensed it for use here.
You may read it, save or print pages for personal use, and link to the site. You may not reproduce content on another website, republish it in any medium, use it commercially, or present it as your own work without written permission, nor remove any notice identifying ownership. Quoting a short passage with a credit and a link back is ordinary practice; wholesale copying of pages is not, and the difference is usually obvious to the person doing it.
Enquiries Sent Through This Website
Sending an enquiry through this site is not a booking, and it does not create any agreement between us. It is a request for a response. Nothing is arranged or committed to until it has been discussed and confirmed directly.
Please give accurate information. Practical answers depend on it — an incorrect postcode produces an answer about the wrong area, and an incomplete description produces more questions instead of a reply.
No response time is promised on this website, and you should not treat the enquiry route as a channel for anything urgent. If you have an urgent dental problem, contact a dentist or the appropriate healthcare service — this website is not a route to clinical help and is not monitored for that purpose.
How the information in your enquiry is handled is set out in full on the privacy policy page.
Treatments, Bookings and Payment
This website is an information site. It does not take bookings, it does not process payment, and it does not conclude any contract for treatment. Nothing on it should ever ask you for card details, and any message claiming otherwise should be treated as suspicious.
Because of that, the terms that would normally govern a treatment — how a booking is confirmed, what happens if an appointment is cancelled or rearranged by either side, whether payment is taken in advance, and when money would be returned — are not set by this website and are not stated here. They are agreed directly when an arrangement is made. Ask about them before you commit to anything.
Descriptions of treatments and packages here are general descriptions of what is offered. They are not an offer capable of being accepted by filling in a form, and whether a treatment goes ahead depends on an individual assessment.
No Guaranteed Outcome
Whitening is a cosmetic treatment and outcomes vary between individuals. Nothing on this website promises a particular shade, a particular degree of change, or a particular length of time that any change will last. Results depend on the nature and depth of the staining, the condition of the enamel, existing dental work, diet, and habits such as smoking.
Whitening acts on natural tooth enamel only. It does not alter the colour of crowns, veneers, bridges, dentures or white fillings, and it is not a treatment for decay or gum disease. It is not suitable for everyone, and no page on this site should be read as confirming that it is suitable for you.
Links to Other Websites
This site may link to other websites where they are useful. Those sites are not under our control, and a link is not an endorsement of their content, their products, or how they handle your information.
When you follow a link away from here, that site's terms and privacy practices apply instead of these. No responsibility is accepted for the content or availability of any external site. You may link to this website from your own, provided you do so fairly and do not suggest an association or endorsement that does not exist.
Where Responsibility Sits
This website is provided for information. To the extent the law allows, no liability is accepted for loss arising from relying on the information here, from the site being unavailable, from errors or omissions, or from anything on an external site reached through a link.
That limit is not unlimited, and it is important to be honest about what cannot be excluded. Nothing in these terms restricts or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that the law does not permit to be limited. Where you are dealing as a consumer, you keep your statutory rights in full, and nothing here reduces them.
Responsibility for decisions you take after reading this site rests with you. If you go ahead with a cosmetic treatment, that decision should be made on the basis of an individual assessment by a clinician who has examined you, not on the basis of a website.
If Part of These Terms Cannot Apply
If any part of these terms turns out to be unenforceable, that part is treated as removed and the rest continues to apply — one clause failing does not bring down the whole document. And if a term is not enforced on a particular occasion, that is not a waiver of the right to enforce it later.
Changes to These Terms
These terms may be updated from time to time — because the website changes, because the law changes, or because something needs stating more clearly. Any change takes effect from the moment it is published here, and continuing to use the site after that means the updated terms apply.
Individual notice of changes is not sent, so if these terms matter to you, check the page occasionally rather than assuming it still says what it said before.
Governing Law
These terms, and any dispute arising from them or from your use of this website, are governed by English law, and the courts of England and Wales have jurisdiction. This reflects the fact that the service described on this site operates across counties in England.
If you are a consumer resident elsewhere in the United Kingdom, this does not remove the protection of the mandatory consumer law of the part of the UK where you live, and you may be able to bring proceedings in your local courts.
How to Raise Something About These Terms
This website does not currently publish a direct email address, telephone number or postal address, and no company registration number or registered office appears on it. Rather than fill those gaps with something plausible, this page states the position plainly: the route available to you is the enquiry form on the home page.
If you are writing about these terms rather than about a treatment, say so at the start of your message so it is not handled as a general enquiry. The contact page explains how the enquiry route works and what to include, and the privacy policy covers what happens to the information you send.
If you need formal identification details — a registered name, company number or registered address — for a legal or contractual purpose, ask for them directly. They are not published here, and you should not proceed on an assumption about what they are.